Comprised of researchers representing diverse disciplines such as communications science, psychology, education, law and economics, the Centre’s main objective is to encourage synergy between scientific researchers and their colleagues, and stakeholders in the mass media and in new communication technologies. To this effect, we have worked in concert in the past with various organizations, both local and international, that are interested in the evolution of the media landscape for youth and families. Specifically, we have teamed with other universities in Quebec, Canada and abroad, with provincial and federal government authorities as well as with groups dedicated to educating the public and heightening social awareness in the media. We have also been affiliated with producers and broadcasters in the field of children’s television, in both the public and private sectors, and with other representatives of the television and telecommunications industry, including the cable and audience measurement sector.

Some of these partnerships have proven very fruitful. Successful initiatives include those with the CRB Foundation and our cooperation with the Groupe Vidéotron Lté, which spawned groundbreaking experiments with semi-interactive technologies in the home, harbingers of the contemporary techno-media landscape in which the Internet plays a pivotal role for the general public. More recently, we have conducted various studies in cooperation with Bell, Bell University Laboratories, the Régie du cinéma du Québec, the Society for Arts and Technology, the Montreal Science Centre, the Media Awareness Network and the Alliance for Children and Television, which have enabled us to better grasp the impact of the appropriation of emerging technologies. Lastly, our ties with university counterparts around the world have yielded mutually enriching projects in North America, South America, Europe, Africa, Asia and Australia.